dealerAffinity Introduces The World’s First Auction-Based Lead Generation Platform For Auto Dealers’ Websites
ATLANTA, March 6, 2018 /PRNewswire/ — dealerAffinity announced today the release of its leadAffinity online lead generation platform designed to capture in-market leads on a dealer’s website. Dealers now have the ability to allow visitors to place competing offers for a vehicle directly on the dealer’s website. Every visitor placing an offer becomes a lead for the dealer, and the dealer is protected through a reserve pricing mechanism ensuring all offers meet a minimum threshold.
“By accepting multiple offers on a single vehicle, the dealer is able to generate a constant stream of leads that are in-market for a vehicle,” said Aaron Haimovitz, co-founder. “Moreover, the dealer is able to keep the traffic on their website instead of sending them to third party sites hosting competing vehicles.”
leadAffinity lowers abandonment on a dealer’s website and keeps visitors from navigating to third party vehicle listing sites where they are more likely to be funneled to competing dealers. Dealers will also see a high return visitor rate to their website as bidding customers return to continually improve their offers.
“In the digital age, car dealers should view their website as their core to their lead generation programs,” added Haimovitz. “leadAffinity ensures a steady flow of leads into the dealership, lowers website abandonment and helps dealers move aging inventory.”
leadAffinity is mobile ready and easily embedded into an auto dealer’s existing website. Designed to seamlessly blend into the customer car buying journey, leadAffinity is integrated into the dealer’s brand and keeps visitors on the site, while providing the customer a comprehensive set of tools to stay engaged.
dealerAffinity brings next generation software to car dealerships to deliver a better experience for online shoppers, capture more leads, convert visitors into customers and move aging inventory faster. Rapidly disrupting the auto dealer software industry, dealerAffinity brings both technical and business innovation, driving “clicks to bricks”.